Sage Advice

How to keep current customers while attracting new business

I recently sat down with Jennifer Rooney, editor of’s CMO Network, to discuss the question of how a legacy brand can remain relevant to a new generation of customers.

Sage has been providing business-management software and services to small and medium-sized businesses for more than thirty years. Like many companies that have been in business for decades, we see our customers—and their needs—constantly changing. In order to remain relevant and top of mind, we’ve adopted a number of tactics to retain our core customers while attracting a new generation of small business owners.

About the author

Gabie Boko, EVP for Marketing, Sage North America.

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